![]() ![]() The LEGO Studios Steven Spielberg MovieMaker Set and the first wave of additional sets, seen in a LEGO catalog ( see full res) LEGO Studios was also demonstrated at The LEGO Maniac Kidvention at LEGOLAND California from July 8-16. On the LEGO website, Studios preview pages were made available, featuring images, media information, and a small number of promotional video clips available to view. ![]() LEGO Studios was first demonstrated to the public at E3 2000, from May 11-13. The camera had innards created by Logitech, and was housed in a shell that could be attached to LEGO elements. The editing software was created via a partnership with Pinnacle Systems. It was announced that the set would include a webcam, kid-friendly editing software, an assortment of LEGO props and unique elements, and a booklet on tips and tricks for making films. LEGO revealed their partnership with Spielberg, and noted that all of his proceeds from the sale of the set would be donated to the non-profit organizations Starbright Foundation and Shoah Foundation. The main LEGO Studios set was officially announced on May 9, 2000. Reportedly, Spielberg provided a lot more input than simply lending his name. Spielberg had previously had the idea to make a toy product that would make filmmaking accessible to kids but had never gotten to the point of partnering with a company to develop it, so he was happy to partner with LEGO. Later, when development of a movie making LEGO product began, LEGO wished to partner with an established filmmaker, and presented the concept to Steven Spielberg. Ī 1997 visit to Disney Studios in America by LEGO designer Rick Siegrist later inspired Siegrist to create the first concepts for a movie-related LEGO line, which he presented to the company. They began an effort to diversify their product range, and one area they focused on was combination of LEGO with technology and computer interaction. Sales of traditional toys were down, and LEGO were feeling threatened by more technologically advanced toys and the increasing presence of computers in homes.
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